diff --git a/.changeset/fn-7850-tui-tagline.md b/.changeset/fn-7850-tui-tagline.md
new file mode 100644
index 0000000000..c4c98c12b6
--- /dev/null
+++ b/.changeset/fn-7850-tui-tagline.md
@@ -0,0 +1,7 @@
+---
+"@runfusion/fusion": patch
+---
+
+summary: Update the dashboard TUI splash tagline to "software factory".
+category: fix
+dev: FUSION_TAGLINE in packages/cli/src/commands/dashboard-tui/logo.ts changed from "multi node agent orchestrator" to "software factory"; smoke-test assertion updated to match.
diff --git a/packages/cli/src/commands/dashboard-tui/__tests__/app.test.tsx b/packages/cli/src/commands/dashboard-tui/__tests__/app.test.tsx
index 8e9f1fd012..6627450af1 100644
--- a/packages/cli/src/commands/dashboard-tui/__tests__/app.test.tsx
+++ b/packages/cli/src/commands/dashboard-tui/__tests__/app.test.tsx
@@ -221,7 +221,7 @@ describe("DashboardApp smoke", () => {
     const frame = lastFrame() ?? "";
     // Splash can render either the compact text mark or the expanded block-art logo.
     expect(frame).toMatch(/FUSION|███████╗/);
-    expect(frame).toContain("multi node agent orchestrator");
+    expect(frame).toContain("software factory");
     expect(frame).toContain("runfusion.ai");
     unmount();
   });
diff --git a/packages/cli/src/commands/dashboard-tui/logo.ts b/packages/cli/src/commands/dashboard-tui/logo.ts
index e38b59a5f1..3c465e0edf 100644
--- a/packages/cli/src/commands/dashboard-tui/logo.ts
+++ b/packages/cli/src/commands/dashboard-tui/logo.ts
@@ -32,7 +32,11 @@ export const FUSION_LOGO_LARGE_LINES = [
   "╚═╝      ╚═════╝ ╚══════╝╚═╝ ╚═════╝ ╚═╝  ╚═══╝",
 ];
 
-export const FUSION_TAGLINE = "multi node agent orchestrator";
+/*
+FNXC:DashboardTUI 2026-07-12-00:00:
+The dashboard TUI splash tagline must reflect the README's current "software factory" product positioning while keeping the logo, URL, and version copy unchanged.
+*/
+export const FUSION_TAGLINE = "software factory";
 export const FUSION_URL = "runfusion.ai";
 
 // Single source of truth: the dashboard's resolver also powers /api/health and