Only ~1.6% of trials reach checkout: the 30-day full-access trial shows the
(urgency) banner solely in its final 7 days, leaving ~3 weeks with no in-app
push, and the value moment (first few queries) goes unconverted.
Add TrialValueUpsell — a calm, value-framed banner that fires on PROVEN VALUE
(user has decoded >= 3 customer vehicles, read server-truth via /vehicles/history)
and only OUTSIDE the urgency window (days > 7), so it fills the gap without ever
overlapping or competing with the urgency banner. B2B copy: frames around
"müşteri araçlarını sınırsız sorgulama", never personal-vehicle wording.
Tracks viewed/cta_clicked/dismissed in PostHog; dismissal persists per trial.
Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
