dev #113

root · 2026-06-09T12:59:20+03:00

root commented

2026-06-09 12:59:20 +03:00

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root added 2 commits 2026-06-09 12:59:21 +03:00

feat(activation): A/B a guided one-click first decode (exp-activation-guided-decode) 5de2d12ad5

New users land on an empty search box with only a tiny fill-only "try example"
link; activation (first vin_decode_success) sits at ~32%. This adds a prominent
one-click "decode a sample vehicle" card that autoDecodes the sample VIN ->
straight to the vehicle page (the aha-moment).

Gated behind the exp-activation-guided-decode multivariate flag (control/guided),
read ONLY for unactivated users (empty history) so power-user decodes don't
dilute the metric; undefined -> control (status quo). PostHog experiment 83153
measures vin_decode_success. B2B-safe copy (sample vehicle, not "your car").

The experiment stays in draft until this ships to prod (web flags need the prod
VITE_POSTHOG_KEY), then launch.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>

feat(landing): 3-way CRO copy A/B/n on the hero (exp-landing-copy)

QA Gate (P0/P1) / Test affected app (pull_request) Has been cancelled

Details

3325747428

Meta Ads traffic converts to signup well below expectation. Same design, three
hero-copy variants (lossPill + title + subtitle) behind the exp-landing-copy
multivariate flag, measuring user_signed_up (experiment 83160):
- control:   current "find the right part instantly" (feature / accuracy)
- variant_a: "end wrong-part returns" (ROI / business-outcome + risk reversal)
- variant_b: "find it in seconds, free, no card" (risk reversal / signup friction)

useFeatureFlag on the index hero, undefined -> control. B2B-safe copy
("customer vehicle", not "your car"). Stays draft until prod, then launch.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>

root merged commit 3221ad1054 into main

2026-06-09 12:59:25 +03:00

root referenced this issue from a commit

2026-06-09 12:59:26 +03:00

Merge pull request 'dev' (#113) from dev into main

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Reference: root/sase.tr#113