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feat(capi): send Meta Conversions API Purchase on subscription activation
The existing CAPI only sent CompleteRegistration (signup). For a B2B funnel where
trials are cheap (~25 TRY) but paid is rare (~1% of trials), the highest-value
signal Meta can optimize on is the realized-revenue Purchase. Add
MetaCapiService.sendPurchase and fire it from activateSubscription — the shared
chokepoint for BOTH Stripe (webhook) and EFT/manual activation — so all paid
revenue is sent regardless of method. Hashed-email Advanced Matching (no browser
fbp/fbc in the webhook); event_id = purchase_<subscriptionId> dedupes a browser
Purchase. Awaited so it ships before the short request returns; fail-open.

This is the "teach Meta to find payers, not end-users" lever from adsOpt.md Phase 0.
Still gated on activating CAPI in prod (merge + META_CAPI_PIXEL_ID/ACCESS_TOKEN env).

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
2026-06-09 17:59:37 +03:00
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