Meta Ads traffic converts to signup well below expectation. Same design, three
hero-copy variants (lossPill + title + subtitle) behind the exp-landing-copy
multivariate flag, measuring user_signed_up (experiment 83160):
- control: current "find the right part instantly" (feature / accuracy)
- variant_a: "end wrong-part returns" (ROI / business-outcome + risk reversal)
- variant_b: "find it in seconds, free, no card" (risk reversal / signup friction)
useFeatureFlag on the index hero, undefined -> control. B2B-safe copy
("customer vehicle", not "your car"). Stays draft until prod, then launch.
Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
New users land on an empty search box with only a tiny fill-only "try example"
link; activation (first vin_decode_success) sits at ~32%. This adds a prominent
one-click "decode a sample vehicle" card that autoDecodes the sample VIN ->
straight to the vehicle page (the aha-moment).
Gated behind the exp-activation-guided-decode multivariate flag (control/guided),
read ONLY for unactivated users (empty history) so power-user decodes don't
dilute the metric; undefined -> control (status quo). PostHog experiment 83153
measures vin_decode_success. B2B-safe copy (sample vehicle, not "your car").
The experiment stays in draft until this ships to prod (web flags need the prod
VITE_POSTHOG_KEY), then launch.
Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
Cold visitors landing straight on /pricing had no product context. Added a
compact 3-step band between the credibility strip and FAQ: enter the chassis
number -> see the parts (OEM codes, diagrams, compatible parts) -> pick the
right part by comparing prices. Grounded in the actual product, no ordering
claims.
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
The pricing page had no objection handling and a half-empty page below the
cards. Added a PricingFaq disclosure section (native <details>) covering the
six recurring questions: how the free trial works, whether a card is needed,
cancellation, refunds, changing plan/brands, and payment security — all
grounded in actual product behaviour (30-day Full trial, no card, period-end
access on cancel, downgrade, Stripe PCI-DSS / KVKK).
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
Bring the public pricing cards in line with the in-app subscription page and
strengthen the CTA:
- Move the "Popüler" badge from 2 Marka to Full Paket (one consistent story
across both surfaces).
- CTA "Başla" -> "Ücretsiz Başla" (leans on the free trial the flow grants).
- Yearly line now uses a consistent ₺ format ("veya ₺2.000,00/yıl") plus a
"· 2 ay bedava" savings cue instead of the bare, differently-formatted
"veya 2.000,00 TL/yıl".
- Plan-decision helper above the grid ("Hangi planı seçmeliyim? …").
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
New signups were redirected to /dashboard/subscription (the paywall):
91% of them hit it and 78% bounced without ever searching a VIN (PostHog,
30d). Acquisition is strong (homepage -> register) but activation was the
cliff — only 13% of new users ever reached the search page.
- register: redirect signups to /dashboard/search?welcome=1 (value-first),
carrying the landing-page VIN + referral code across.
- search: read welcome/vin/ref params; prefill a carried VIN and auto-decode
it once the activation modal is dismissed (no re-typing); strip params after.
- WelcomeOnboardingModal: the old full-page provisioning view is now a modal
over the search page. It applies the referral (covers the Google OAuth
signup path), starts the trial, plays the Remotion onboarding motion, then
steps aside so the user lands on their vehicle's parts.
- trial_started now fires for every eligible new user (was a rarely-clicked
button) — this populates the Onboarding funnel, which previously read 0.
- tests: add useSearch to the router stub; refresh the stale retry-CTA tests
to the shipped submit-doubles-as-retry behavior (retry CTA dropped in a33deef).
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
Squash-recovery of fusion/fn-188 onto dev — original branch was based on
main (dccd4fa) due to baseBranch=None drift in Fusion settings; rebase
onto dev surfaced unrelated main-only commits (EMEX/PL24/Corgi) as false
conflicts. This commit applies only FN-188's 23-file changelog patch.
- apps/api: ChangelogModule (controller, service, DTO, spec, schema)
- apps/web: ChangelogTab (timeline + accordion), useChangelog hook, i18n
- packages/shared: changelog Zod schemas + types
- packages/ui: Accordion component + Badge stage variant
- docs/INDEX.md: changelog feature documented
Lint, typecheck, all 169 api tests + 2 web tests pass.
