Semih Yesilyurt
3325747428
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Meta Ads traffic converts to signup well below expectation. Same design, three
hero-copy variants (lossPill + title + subtitle) behind the exp-landing-copy
multivariate flag, measuring user_signed_up (experiment 83160):
- control: current "find the right part instantly" (feature / accuracy)
- variant_a: "end wrong-part returns" (ROI / business-outcome + risk reversal)
- variant_b: "find it in seconds, free, no card" (risk reversal / signup friction)
useFeatureFlag on the index hero, undefined -> control. B2B-safe copy
("customer vehicle", not "your car"). Stays draft until prod, then launch.
Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>