feat(content): Phase 8 content generation (Faz A+B) for Sase.tr

Hybrid content automation pilot: generation + review + drafts live in the panel (reusing the insight pipeline's DeepSeek client, prompt_templates versioning, cost_ledger and budget_settings); publishing/distribution will go through n8n (Faz C, not built). Channels: blog, LinkedIn, X, Instagram. Topic sourcing is automatic (LLM-generated ideas). Approval model: drafts sit in the panel for manual review/edit/publish. Faz A (worker): - ContentTopic / ContentDraft Prisma models (content_topics, content_drafts) - content-prompts.ts: 5 seed prompts (topic ideas[pro] + blog[pro] + linkedin/x/instagram[flash]), Turkish B2B automotive tone, per-channel JSON schemas - content-budget.ts: separate budget envelope (sums only content_* spend) - content-topics job (auto idea gen, backlog-capped, title dedupe) + content-generate job (queued topic -> one draft per channel) - content-pipeline scheduler (separate BullMQ queue, topics@*/8h, generate@*/10min), wired into index.ts; seeded via seed-runtime - content budget settings (caps + content_paused kill switch); seed default content_paused=true for a safe first deploy Faz B (web): - /content (queue + auto/manual triggers + manual topic form), /content/t/[id] (per-channel draft cards: preview, JSON edits, approve/reject), /content/costs (content-only spend) - server actions (audit-logged), manual trigger API routes, contentQueue(), nav + Cmd+K entries - content caps surfaced on /insights/settings/budgets + whitelisted Both packages typecheck. Schema applies on deploy (web start runs prisma db push). Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
2026-05-24 00:11:05 +03:00
parent 565ad5af59
commit fdce3f6bd0
22 changed files with 1856 additions and 1 deletions
--- a/apps/web/prisma/schema.prisma
+++ b/apps/web/prisma/schema.prisma
@@ -364,6 +364,71 @@ model EvalRun {
  @@map("eval_runs")
 }

+// ---------- Phase 8a: Content generation ----------
+
+// A topic/brief for content generation. Either auto-generated by the
+// content-topics job (LLM idea generation) or entered manually. One topic
+// fans out into one ContentDraft per selected channel.
+model ContentTopic {
+  id                  String   @id @default(cuid())
+  projectKey          String
+  title               String
+  brief               String   @db.Text
+  angle               String?  @db.Text
+  channels            String[] // ["blog","linkedin","x","instagram"]
+  keywords            String[]
+  /// queued | generating | drafted | archived
+  status              String   @default("queued")
+  /// auto | manual
+  source              String   @default("auto")
+  fingerprint         String?  // dedupe near-identical auto topics
+  sourcePromptTag     String?
+  sourcePromptVersion Int?
+  sourceModel         String?
+  sourceCostUsd       Float    @default(0)
+  createdAt           DateTime @default(now())
+  updatedAt           DateTime @updatedAt
+
+  drafts ContentDraft[]
+
+  @@index([projectKey, status])
+  @@index([fingerprint])
+  @@map("content_topics")
+}
+
+// One generated piece of content for a single channel. Lives as a draft in
+// the panel; founder reviews/edits, then publishes via the n8n webhook
+// (Phase 8c). bodyJson holds the channel-specific generated structure;
+// founderEdits holds any human overrides applied before publish.
+model ContentDraft {
+  id                  String   @id @default(cuid())
+  topicId             String
+  projectKey          String
+  /// blog | linkedin | x | instagram
+  channel             String
+  /// draft | approved | publishing | published | failed | rejected
+  status              String   @default("draft")
+  bodyJson            Json
+  founderEdits        Json?
+  publishedUrl        String?
+  n8nExecutionId      String?
+  publishError        String?
+  sourcePromptTag     String
+  sourcePromptVersion Int
+  sourceModel         String
+  sourceCostUsd       Float    @default(0)
+  publishedAt         DateTime?
+  createdAt           DateTime @default(now())
+  updatedAt           DateTime @updatedAt
+
+  topic ContentTopic @relation(fields: [topicId], references: [id], onDelete: Cascade)
+
+  @@index([projectKey, status])
+  @@index([topicId])
+  @@index([channel, status])
+  @@map("content_drafts")
+}
+
 // ---------- Phase 7a: Sase user-management ----------

 // Founder-only notes pinned to a Sase user. Stored panel-side (KVKK minimize:
--- a/apps/web/src/app/api/content/generate/route.ts
+++ b/apps/web/src/app/api/content/generate/route.ts
@@ -0,0 +1,27 @@
+import { NextResponse } from "next/server";
+import { auth } from "@/lib/auth";
+import { headers } from "next/headers";
+import { contentQueue } from "@/lib/queue";
+import { writeAudit } from "@/lib/audit";
+
+export const dynamic = "force-dynamic";
+
+// Manually trigger one content-generate run (queued topics → channel drafts).
+// Also scheduled every 10min; this is for on-demand kicks after queueing topics.
+export async function POST() {
+  const session = await auth.api.getSession({ headers: await headers() });
+  if (!session) return NextResponse.json({ ok: false, error: "unauthenticated" }, { status: 401 });
+
+  const job = await contentQueue().add(
+    "content-generate",
+    {},
+    { removeOnComplete: 50, removeOnFail: 25 },
+  );
+  await writeAudit({
+    projectKey: "sase",
+    endpoint: "/api/content/generate",
+    method: "POST",
+    responseStatus: 200,
+  });
+  return NextResponse.json({ ok: true, jobId: job.id });
+}
--- a/apps/web/src/app/api/content/topics/generate/route.ts
+++ b/apps/web/src/app/api/content/topics/generate/route.ts
@@ -0,0 +1,27 @@
+import { NextResponse } from "next/server";
+import { auth } from "@/lib/auth";
+import { headers } from "next/headers";
+import { contentQueue } from "@/lib/queue";
+import { writeAudit } from "@/lib/audit";
+
+export const dynamic = "force-dynamic";
+
+// Manually trigger one content-topics run (auto topic-idea generation).
+// The job itself is also scheduled (every 8h) — this is for on-demand kicks.
+export async function POST() {
+  const session = await auth.api.getSession({ headers: await headers() });
+  if (!session) return NextResponse.json({ ok: false, error: "unauthenticated" }, { status: 401 });
+
+  const job = await contentQueue().add(
+    "content-topics",
+    {},
+    { removeOnComplete: 30, removeOnFail: 15 },
+  );
+  await writeAudit({
+    projectKey: "sase",
+    endpoint: "/api/content/topics/generate",
+    method: "POST",
+    responseStatus: 200,
+  });
+  return NextResponse.json({ ok: true, jobId: job.id });
+}
--- a/apps/web/src/app/content/_actions.ts
+++ b/apps/web/src/app/content/_actions.ts
@@ -0,0 +1,151 @@
+"use server";
+
+import { revalidatePath } from "next/cache";
+import { headers } from "next/headers";
+import { prisma } from "@/lib/db";
+import { auth } from "@/lib/auth";
+import { writeAudit } from "@/lib/audit";
+import { contentQueue } from "@/lib/queue";
+
+const PROJECT_KEY = "sase";
+const VALID_CHANNELS = ["blog", "linkedin", "x", "instagram"];
+// Draft lifecycle reachable from the UI. publishing/published/failed are set
+// by the publish action + n8n callback (Phase 8c), not directly here.
+const DRAFT_STATUS = new Set(["draft", "approved", "rejected"]);
+
+async function requireSession() {
+  const session = await auth.api.getSession({ headers: await headers() });
+  if (!session) throw new Error("unauthenticated");
+  return session;
+}
+
+export async function createTopic(input: {
+  title: string;
+  brief: string;
+  angle?: string;
+  channels: string[];
+  keywords: string[];
+}) {
+  await requireSession();
+  const title = input.title.trim().slice(0, 250);
+  if (!title) throw new Error("title required");
+  const channels = input.channels.filter((c) => VALID_CHANNELS.includes(c));
+  if (channels.length === 0) throw new Error("pick at least one channel");
+
+  const topic = await prisma.contentTopic.create({
+    data: {
+      projectKey: PROJECT_KEY,
+      title,
+      brief: input.brief.trim().slice(0, 2000),
+      angle: input.angle?.trim().slice(0, 1000) || null,
+      channels,
+      keywords: input.keywords.map((k) => k.trim()).filter(Boolean).slice(0, 12),
+      status: "queued",
+      source: "manual",
+    },
+  });
+  await writeAudit({
+    projectKey: PROJECT_KEY,
+    endpoint: "/content/topics",
+    method: "POST",
+    requestPayload: { title, channels },
+    responseStatus: 200,
+  });
+  revalidatePath("/content");
+  return topic.id;
+}
+
+export async function archiveTopic(topicId: string) {
+  await requireSession();
+  await prisma.contentTopic.update({ where: { id: topicId }, data: { status: "archived" } });
+  await writeAudit({
+    projectKey: PROJECT_KEY,
+    endpoint: `/content/topics/${topicId}/archive`,
+    method: "POST",
+    responseStatus: 200,
+  });
+  revalidatePath("/content");
+  revalidatePath(`/content/t/${topicId}`);
+}
+
+export async function requeueTopic(topicId: string) {
+  await requireSession();
+  await prisma.contentTopic.update({ where: { id: topicId }, data: { status: "queued" } });
+  await writeAudit({
+    projectKey: PROJECT_KEY,
+    endpoint: `/content/topics/${topicId}/requeue`,
+    method: "POST",
+    responseStatus: 200,
+  });
+  revalidatePath("/content");
+  revalidatePath(`/content/t/${topicId}`);
+}
+
+export async function enqueueTopicGeneration() {
+  await requireSession();
+  const job = await contentQueue().add("content-topics", {}, { removeOnComplete: 30, removeOnFail: 15 });
+  await writeAudit({
+    projectKey: PROJECT_KEY,
+    endpoint: "/content/topics/generate",
+    method: "POST",
+    responseStatus: 200,
+  });
+  revalidatePath("/content");
+  return job.id;
+}
+
+export async function enqueueContentGeneration() {
+  await requireSession();
+  const job = await contentQueue().add("content-generate", {}, { removeOnComplete: 50, removeOnFail: 25 });
+  await writeAudit({
+    projectKey: PROJECT_KEY,
+    endpoint: "/content/generate",
+    method: "POST",
+    responseStatus: 200,
+  });
+  revalidatePath("/content");
+  return job.id;
+}
+
+export async function saveDraftEdits(draftId: string, editsJson: string) {
+  await requireSession();
+  let parsed: unknown = null;
+  const trimmed = editsJson.trim();
+  if (trimmed) {
+    try {
+      parsed = JSON.parse(trimmed);
+    } catch (e) {
+      throw new Error(`invalid JSON: ${(e as Error).message}`);
+    }
+    if (typeof parsed !== "object" || parsed === null || Array.isArray(parsed)) {
+      throw new Error("edits must be a JSON object");
+    }
+  }
+  const draft = await prisma.contentDraft.update({
+    where: { id: draftId },
+    data: { founderEdits: parsed === null ? undefined : (parsed as object) },
+  });
+  await writeAudit({
+    projectKey: PROJECT_KEY,
+    endpoint: `/content/drafts/${draftId}/edits`,
+    method: "POST",
+    requestPayload: { length: trimmed.length },
+    responseStatus: 200,
+  });
+  revalidatePath(`/content/t/${draft.topicId}`);
+}
+
+export async function setDraftStatus(draftId: string, status: string) {
+  await requireSession();
+  if (!DRAFT_STATUS.has(status)) throw new Error(`bad status: ${status}`);
+  const draft = await prisma.contentDraft.update({ where: { id: draftId }, data: { status } });
+  await writeAudit({
+    projectKey: PROJECT_KEY,
+    endpoint: `/content/drafts/${draftId}/status`,
+    method: "POST",
+    requestPayload: { status },
+    responseStatus: 200,
+  });
+  revalidatePath(`/content/t/${draft.topicId}`);
+  revalidatePath("/content");
+}
--- a/apps/web/src/app/content/_controls.tsx
+++ b/apps/web/src/app/content/_controls.tsx
@@ -0,0 +1,134 @@
+"use client";
+
+import { useState, useTransition } from "react";
+import { useRouter } from "next/navigation";
+import { Button } from "@/components/ui/button";
+import {
+  createTopic,
+  enqueueTopicGeneration,
+  enqueueContentGeneration,
+} from "./_actions";
+
+const CHANNELS = [
+  { value: "blog", label: "Blog" },
+  { value: "linkedin", label: "LinkedIn" },
+  { value: "x", label: "X" },
+  { value: "instagram", label: "Instagram" },
+];
+
+export function ContentControls({ queuedCount }: { queuedCount: number }) {
+  const router = useRouter();
+  const [pending, start] = useTransition();
+  const [flash, setFlash] = useState<string | null>(null);
+  const [showForm, setShowForm] = useState(false);
+
+  // manual topic form state
+  const [title, setTitle] = useState("");
+  const [brief, setBrief] = useState("");
+  const [angle, setAngle] = useState("");
+  const [keywords, setKeywords] = useState("");
+  const [channels, setChannels] = useState<string[]>(["blog", "linkedin", "x", "instagram"]);
+
+  const fire = (fn: () => Promise<unknown>, label: string) =>
+    start(async () => {
+      try {
+        await fn();
+        setFlash(label);
+        setTimeout(() => setFlash(null), 2500);
+        router.refresh();
+      } catch (e) {
+        setFlash(`hata: ${(e as Error).message}`);
+      }
+    });
+
+  const toggleChannel = (c: string) =>
+    setChannels((prev) => (prev.includes(c) ? prev.filter((x) => x !== c) : [...prev, c]));
+
+  const submitTopic = () =>
+    fire(async () => {
+      await createTopic({
+        title,
+        brief,
+        angle,
+        channels,
+        keywords: keywords.split(",").map((k) => k.trim()).filter(Boolean),
+      });
+      setTitle("");
+      setBrief("");
+      setAngle("");
+      setKeywords("");
+      setShowForm(false);
+    }, "konu eklendi");
+
+  return (
+    <div className="space-y-3 rounded-md border p-3">
+      <div className="flex flex-wrap items-center gap-2">
+        <Button
+          size="sm"
+          variant="outline"
+          disabled={pending}
+          onClick={() => fire(() => enqueueTopicGeneration(), "konu üretimi kuyruğa alındı")}
+        >
+          Otomatik konu üret
+        </Button>
+        <Button
+          size="sm"
+          variant="outline"
+          disabled={pending}
+          onClick={() => fire(() => enqueueContentGeneration(), "üretim kuyruğa alındı")}
+        >
+          Taslakları üret ({queuedCount} kuyrukta)
+        </Button>
+        <Button size="sm" variant={showForm ? "default" : "outline"} onClick={() => setShowForm((v) => !v)}>
+          {showForm ? "Formu kapat" : "Elle konu ekle"}
+        </Button>
+        {flash && <span className="text-xs text-muted-foreground">{flash}</span>}
+      </div>
+
+      {showForm && (
+        <div className="space-y-2 border-t pt-3">
+          <input
+            className="w-full rounded border bg-background px-2 py-1 text-sm"
+            placeholder="Başlık"
+            value={title}
+            onChange={(e) => setTitle(e.target.value)}
+          />
+          <textarea
+            className="w-full rounded border bg-background p-2 text-sm"
+            rows={2}
+            placeholder="Brief — içerik ne anlatacak?"
+            value={brief}
+            onChange={(e) => setBrief(e.target.value)}
+          />
+          <input
+            className="w-full rounded border bg-background px-2 py-1 text-sm"
+            placeholder="Açı (opsiyonel)"
+            value={angle}
+            onChange={(e) => setAngle(e.target.value)}
+          />
+          <input
+            className="w-full rounded border bg-background px-2 py-1 text-sm"
+            placeholder="Anahtar kelimeler (virgülle)"
+            value={keywords}
+            onChange={(e) => setKeywords(e.target.value)}
+          />
+          <div className="flex flex-wrap items-center gap-3">
+            {CHANNELS.map((c) => (
+              <label key={c.value} className="flex items-center gap-1 text-xs">
+                <input
+                  type="checkbox"
+                  checked={channels.includes(c.value)}
+                  onChange={() => toggleChannel(c.value)}
+                />
+                {c.label}
+              </label>
+            ))}
+            <Button size="sm" disabled={pending || !title.trim()} onClick={submitTopic}>
+              Ekle
+            </Button>
+          </div>
+        </div>
+      )}
+    </div>
+  );
+}
--- a/apps/web/src/app/content/costs/page.tsx
+++ b/apps/web/src/app/content/costs/page.tsx
@@ -0,0 +1,174 @@
+import { PanelShell } from "@/components/panel-shell";
+import { prisma } from "@/lib/db";
+import { Card, CardContent, CardDescription, CardHeader, CardTitle } from "@/components/ui/card";
+import { Badge } from "@/components/ui/badge";
+import {
+  Table,
+  TableBody,
+  TableCell,
+  TableHead,
+  TableHeader,
+  TableRow,
+} from "@/components/ui/table";
+
+export const dynamic = "force-dynamic";
+
+const CONTENT_FILTER = { promptTag: { startsWith: "content_" } };
+
+function startOfDayUtc(d: Date): Date {
+  return new Date(Date.UTC(d.getUTCFullYear(), d.getUTCMonth(), d.getUTCDate()));
+}
+function startOfMonthUtc(d: Date): Date {
+  return new Date(Date.UTC(d.getUTCFullYear(), d.getUTCMonth(), 1));
+}
+
+export default async function ContentCostDashboard() {
+  const now = new Date();
+
+  const [todayAgg, monthAgg, byPrompt, recentErrors, budgetSettings, draftCount, topicCount] =
+    await Promise.all([
+      prisma.costLedger.aggregate({
+        where: { ...CONTENT_FILTER, createdAt: { gte: startOfDayUtc(now) } },
+        _sum: { costTotalUsd: true },
+        _count: true,
+      }),
+      prisma.costLedger.aggregate({
+        where: { ...CONTENT_FILTER, createdAt: { gte: startOfMonthUtc(now) } },
+        _sum: { costTotalUsd: true },
+        _count: true,
+      }),
+      prisma.costLedger.groupBy({
+        by: ["promptTag"],
+        where: { ...CONTENT_FILTER, createdAt: { gte: startOfMonthUtc(now) } },
+        _sum: { costTotalUsd: true },
+        _count: true,
+      }),
+      prisma.costLedger.findMany({
+        where: { ...CONTENT_FILTER, errorCode: { not: null } },
+        orderBy: { createdAt: "desc" },
+        take: 10,
+      }),
+      prisma.budgetSetting.findMany({ where: { projectKey: null } }),
+      prisma.contentDraft.count({ where: { projectKey: "sase" } }),
+      prisma.contentTopic.count({ where: { projectKey: "sase" } }),
+    ]);
+
+  const limits: Record<string, number> = {};
+  for (const b of budgetSettings) {
+    if (typeof b.settingValue === "number") limits[b.settingKey] = b.settingValue;
+  }
+  const monthlyCap = limits.content_monthly_hard_cap_usd ?? 15;
+  const dailyHardCap = limits.content_daily_hard_cap_usd ?? 2;
+
+  const today = Number(todayAgg._sum.costTotalUsd ?? 0);
+  const month = Number(monthAgg._sum.costTotalUsd ?? 0);
+  const monthCalls = Number(monthAgg._count ?? 0);
+  const avgPerCall = monthCalls > 0 ? month / monthCalls : 0;
+  const todayPct = Math.min(100, (today / dailyHardCap) * 100);
+  const monthPct = Math.min(100, (month / monthlyCap) * 100);
+
+  return (
+    <PanelShell title="Content · maliyet">
+      <p className="text-sm text-muted-foreground">
+        İçerik üretimi DeepSeek harcaması (insight bütçesinden ayrı).{" "}
+        <a href="/content" className="underline">Kuyruk</a> ·{" "}
+        <a href="/insights/settings/budgets" className="underline">Bütçe ayarları</a>
+      </p>
+
+      <div className="grid grid-cols-2 gap-4 md:grid-cols-4">
+        <Card>
+          <CardHeader className="pb-2">
+            <CardDescription>Bugün</CardDescription>
+            <CardTitle className="text-2xl">${today.toFixed(4)}</CardTitle>
+          </CardHeader>
+          <CardContent className="text-xs text-muted-foreground">
+            {todayPct.toFixed(0)}% / günlük sert sınır ${dailyHardCap}
+          </CardContent>
+        </Card>
+        <Card>
+          <CardHeader className="pb-2">
+            <CardDescription>Bu ay</CardDescription>
+            <CardTitle className="text-2xl">${month.toFixed(2)}</CardTitle>
+          </CardHeader>
+          <CardContent className="text-xs text-muted-foreground">
+            {monthPct.toFixed(0)}% / aylık sınır ${monthlyCap}
+          </CardContent>
+        </Card>
+        <Card>
+          <CardHeader className="pb-2">
+            <CardDescription>Çağrı başı ort. (ay)</CardDescription>
+            <CardTitle className="text-2xl">${avgPerCall.toFixed(4)}</CardTitle>
+          </CardHeader>
+          <CardContent className="text-xs text-muted-foreground">{monthCalls} çağrı</CardContent>
+        </Card>
+        <Card>
+          <CardHeader className="pb-2">
+            <CardDescription>Üretilen</CardDescription>
+            <CardTitle className="text-2xl">{draftCount}</CardTitle>
+          </CardHeader>
+          <CardContent className="text-xs text-muted-foreground">{topicCount} konu · taslak</CardContent>
+        </Card>
+      </div>
+
+      <h2 className="mt-2 text-sm font-medium text-muted-foreground">Prompt başına (bu ay)</h2>
+      <div className="rounded-md border">
+        <Table>
+          <TableHeader>
+            <TableRow>
+              <TableHead>Prompt</TableHead>
+              <TableHead className="w-[120px]">Çağrı</TableHead>
+              <TableHead className="w-[120px]">Maliyet</TableHead>
+            </TableRow>
+          </TableHeader>
+          <TableBody>
+            {byPrompt.length === 0 ? (
+              <TableRow>
+                <TableCell colSpan={3} className="text-center text-xs text-muted-foreground">
+                  Henüz içerik harcaması yok.
+                </TableCell>
+              </TableRow>
+            ) : (
+              byPrompt.map((p) => (
+                <TableRow key={p.promptTag ?? "—"}>
+                  <TableCell className="text-xs">{p.promptTag ?? "—"}</TableCell>
+                  <TableCell className="font-mono text-xs">{p._count}</TableCell>
+                  <TableCell className="font-mono text-xs">${Number(p._sum.costTotalUsd ?? 0).toFixed(4)}</TableCell>
+                </TableRow>
+              ))
+            )}
+          </TableBody>
+        </Table>
+      </div>
+
+      {recentErrors.length > 0 && (
+        <>
+          <h2 className="mt-2 text-sm font-medium text-muted-foreground">Son hatalar</h2>
+          <div className="rounded-md border">
+            <Table>
+              <TableHeader>
+                <TableRow>
+                  <TableHead>Zaman</TableHead>
+                  <TableHead>Model</TableHead>
+                  <TableHead>Prompt</TableHead>
+                  <TableHead>Hata</TableHead>
+                </TableRow>
+              </TableHeader>
+              <TableBody>
+                {recentErrors.map((r) => (
+                  <TableRow key={r.id}>
+                    <TableCell className="text-xs text-muted-foreground">
+                      {r.createdAt.toISOString().slice(0, 19).replace("T", " ")}
+                    </TableCell>
+                    <TableCell className="text-xs">{r.model}</TableCell>
+                    <TableCell className="text-xs">{r.promptTag ?? "—"}</TableCell>
+                    <TableCell><Badge variant="destructive">{r.errorCode}</Badge></TableCell>
+                  </TableRow>
+                ))}
+              </TableBody>
+            </Table>
+          </div>
+        </>
+      )}
+    </PanelShell>
+  );
+}
--- a/apps/web/src/app/content/page.tsx
+++ b/apps/web/src/app/content/page.tsx
@@ -0,0 +1,113 @@
+import { PanelShell } from "@/components/panel-shell";
+import { prisma } from "@/lib/db";
+import { Badge } from "@/components/ui/badge";
+import {
+  Table,
+  TableBody,
+  TableCell,
+  TableHead,
+  TableHeader,
+  TableRow,
+} from "@/components/ui/table";
+import { ContentControls } from "./_controls";
+
+export const dynamic = "force-dynamic";
+
+const PROJECT_KEY = "sase";
+
+function statusVariant(status: string): "default" | "secondary" | "outline" | "destructive" {
+  switch (status) {
+    case "drafted":
+      return "default";
+    case "generating":
+      return "secondary";
+    case "archived":
+      return "destructive";
+    default:
+      return "outline";
+  }
+}
+
+export default async function ContentInbox() {
+  const [topics, paused, queuedCount] = await Promise.all([
+    prisma.contentTopic.findMany({
+      where: { projectKey: PROJECT_KEY, status: { not: "archived" } },
+      orderBy: { createdAt: "desc" },
+      take: 100,
+      include: { drafts: { select: { status: true, channel: true } } },
+    }),
+    prisma.budgetSetting.findFirst({ where: { projectKey: null, settingKey: "content_paused" } }),
+    prisma.contentTopic.count({
+      where: { projectKey: PROJECT_KEY, status: { in: ["queued", "generating"] } },
+    }),
+  ]);
+
+  const isPaused = paused?.settingValue === true;
+
+  return (
+    <PanelShell title="Content · konu kuyruğu">
+      <p className="text-sm text-muted-foreground">
+        Sase.tr için otomatik içerik üretimi. Konular LLM ile üretilir, kanal taslakları panelde birikir, sen
+        incele/düzenle/onayla.{" "}
+        <a href="/content/costs" className="underline">Maliyet</a>
+        {isPaused && (
+          <>
+            {" · "}
+            <Badge variant="destructive">content_paused</Badge>
+          </>
+        )}
+      </p>
+
+      <ContentControls queuedCount={queuedCount} />
+
+      <div className="rounded-md border">
+        <Table>
+          <TableHeader>
+            <TableRow>
+              <TableHead>Konu</TableHead>
+              <TableHead className="w-[110px]">Durum</TableHead>
+              <TableHead className="w-[90px]">Kaynak</TableHead>
+              <TableHead className="w-[160px]">Kanallar</TableHead>
+              <TableHead className="w-[90px]">Taslak</TableHead>
+              <TableHead className="w-[110px]">Oluşturma</TableHead>
+            </TableRow>
+          </TableHeader>
+          <TableBody>
+            {topics.length === 0 ? (
+              <TableRow>
+                <TableCell colSpan={6} className="text-center text-xs text-muted-foreground">
+                  Henüz konu yok. Yukarıdan otomatik üret ya da elle ekle.
+                </TableCell>
+              </TableRow>
+            ) : (
+              topics.map((t) => {
+                const approved = t.drafts.filter((d) => d.status === "approved").length;
+                return (
+                  <TableRow key={t.id}>
+                    <TableCell>
+                      <a href={`/content/t/${t.id}`} className="font-medium underline-offset-2 hover:underline">
+                        {t.title}
+                      </a>
+                    </TableCell>
+                    <TableCell>
+                      <Badge variant={statusVariant(t.status)}>{t.status}</Badge>
+                    </TableCell>
+                    <TableCell className="text-xs text-muted-foreground">{t.source}</TableCell>
+                    <TableCell className="text-xs">{(t.channels as string[]).join(", ")}</TableCell>
+                    <TableCell className="font-mono text-xs">
+                      {t.drafts.length}
+                      {approved > 0 && <span className="text-muted-foreground"> ({approved}✓)</span>}
+                    </TableCell>
+                    <TableCell className="text-xs text-muted-foreground">
+                      {t.createdAt.toISOString().slice(0, 10)}
+                    </TableCell>
+                  </TableRow>
+                );
+              })
+            )}
+          </TableBody>
+        </Table>
+      </div>
+    </PanelShell>
+  );
+}
--- a/apps/web/src/app/content/t/[id]/_draft-card.tsx
+++ b/apps/web/src/app/content/t/[id]/_draft-card.tsx
@@ -0,0 +1,191 @@
+"use client";
+
+import { useState, useTransition } from "react";
+import { useRouter } from "next/navigation";
+import { Button } from "@/components/ui/button";
+import { Badge } from "@/components/ui/badge";
+import { saveDraftEdits, setDraftStatus } from "../../_actions";
+
+type Json = unknown;
+
+type Props = {
+  draftId: string;
+  channel: string;
+  status: string;
+  bodyJson: Json;
+  founderEdits: Json;
+  model: string | null;
+  costUsd: number;
+  publishedUrl: string | null;
+  publishError: string | null;
+};
+
+function asRecord(v: Json): Record<string, unknown> {
+  return v && typeof v === "object" && !Array.isArray(v) ? (v as Record<string, unknown>) : {};
+}
+
+function str(v: unknown): string {
+  return typeof v === "string" ? v : v == null ? "" : String(v);
+}
+function arr(v: unknown): string[] {
+  return Array.isArray(v) ? v.map(str) : [];
+}
+
+function ChannelPreview({ channel, content }: { channel: string; content: Record<string, unknown> }) {
+  if (channel === "blog") {
+    return (
+      <div className="space-y-2">
+        <div className="text-base font-semibold">{str(content.title)}</div>
+        <div className="text-xs text-muted-foreground">/{str(content.slug)}</div>
+        <div className="text-xs italic text-muted-foreground">{str(content.meta_description)}</div>
+        <pre className="whitespace-pre-wrap rounded bg-muted/40 p-2 text-sm">{str(content.body_markdown)}</pre>
+        {content.cta != null && <div className="text-sm">CTA: {str(content.cta)}</div>}
+        <div className="flex flex-wrap gap-1">
+          {arr(content.tags).map((t) => (
+            <Badge key={t} variant="outline" className="text-xs">{t}</Badge>
+          ))}
+        </div>
+      </div>
+    );
+  }
+  if (channel === "x") {
+    const tweets = arr(content.tweets);
+    return (
+      <div className="space-y-2">
+        {tweets.map((t, i) => (
+          <div key={i} className="rounded border p-2 text-sm">
+            <span className="mr-2 text-xs text-muted-foreground">{i + 1}/{tweets.length}</span>
+            {t}
+            <span className="ml-2 text-xs text-muted-foreground">({t.length})</span>
+          </div>
+        ))}
+        <div className="flex flex-wrap gap-1">
+          {arr(content.hashtags).map((h) => (
+            <Badge key={h} variant="outline" className="text-xs">{h}</Badge>
+          ))}
+        </div>
+      </div>
+    );
+  }
+  // linkedin / instagram — body or caption + hashtags
+  const text = channel === "instagram" ? str(content.caption) : str(content.body);
+  return (
+    <div className="space-y-2">
+      <pre className="whitespace-pre-wrap rounded bg-muted/40 p-2 text-sm">{text}</pre>
+      {content.cta != null && <div className="text-sm">CTA: {str(content.cta)}</div>}
+      {content.image_prompt != null && (
+        <div className="text-xs text-muted-foreground">image_prompt: {str(content.image_prompt)}</div>
+      )}
+      <div className="flex flex-wrap gap-1">
+        {arr(content.hashtags).map((h) => (
+          <Badge key={h} variant="outline" className="text-xs">{h}</Badge>
+        ))}
+      </div>
+    </div>
+  );
+}
+
+const STATUS_VARIANT: Record<string, "default" | "secondary" | "outline" | "destructive"> = {
+  approved: "default",
+  draft: "outline",
+  rejected: "destructive",
+  published: "default",
+  publishing: "secondary",
+  failed: "destructive",
+};
+
+export function DraftCard(props: Props) {
+  const router = useRouter();
+  const [pending, start] = useTransition();
+  const [flash, setFlash] = useState<string | null>(null);
+  const [editing, setEditing] = useState(false);
+  const [editsText, setEditsText] = useState(
+    props.founderEdits ? JSON.stringify(props.founderEdits, null, 2) : "",
+  );
+
+  const base = asRecord(props.bodyJson);
+  const edits = asRecord(props.founderEdits);
+  const effective = { ...base, ...edits };
+  const locked = ["published", "publishing"].includes(props.status);
+
+  const fire = (fn: () => Promise<unknown>, label: string) =>
+    start(async () => {
+      try {
+        await fn();
+        setFlash(label);
+        setTimeout(() => setFlash(null), 2500);
+        router.refresh();
+      } catch (e) {
+        setFlash(`hata: ${(e as Error).message}`);
+      }
+    });
+
+  return (
+    <div className="space-y-3 rounded-md border p-3">
+      <div className="flex flex-wrap items-center gap-2">
+        <span className="font-mono text-sm font-medium uppercase">{props.channel}</span>
+        <Badge variant={STATUS_VARIANT[props.status] ?? "outline"}>{props.status}</Badge>
+        {Object.keys(edits).length > 0 && <Badge variant="secondary" className="text-xs">düzenlendi</Badge>}
+        <span className="ml-auto text-xs text-muted-foreground">
+          {props.model ?? "—"} · ${props.costUsd.toFixed(4)}
+        </span>
+      </div>
+
+      {props.publishedUrl && (
+        <div className="text-xs">
+          Yayınlandı: <a href={props.publishedUrl} className="underline" target="_blank" rel="noreferrer">{props.publishedUrl}</a>
+        </div>
+      )}
+      {props.publishError && <div className="text-xs text-destructive">Yayın hatası: {props.publishError}</div>}
+
+      <ChannelPreview channel={props.channel} content={effective} />
+
+      {editing && (
+        <div className="space-y-1">
+          <div className="text-xs text-muted-foreground">
+            founder edits (JSON object — sadece değiştirmek istediğin alanları yaz, üzerine biner)
+          </div>
+          <textarea
+            className="w-full rounded border bg-background p-2 font-mono text-xs"
+            rows={8}
+            value={editsText}
+            onChange={(e) => setEditsText(e.target.value)}
+            placeholder={'{\n  "title": "..."\n}'}
+          />
+          <Button size="sm" variant="outline" disabled={pending} onClick={() => fire(() => saveDraftEdits(props.draftId, editsText), "düzenleme kaydedildi")}>
+            Düzenlemeyi kaydet
+          </Button>
+        </div>
+      )}
+
+      {!locked && (
+        <div className="flex flex-wrap items-center gap-2 border-t pt-2">
+          <Button size="sm" variant="outline" onClick={() => setEditing((v) => !v)}>
+            {editing ? "Düzenlemeyi gizle" : "Düzenle"}
+          </Button>
+          <Button
+            size="sm"
+            disabled={pending || props.status === "approved"}
+            onClick={() => fire(() => setDraftStatus(props.draftId, "approved"), "onaylandı")}
+          >
+            Onayla
+          </Button>
+          {props.status !== "draft" && (
+            <Button size="sm" variant="outline" disabled={pending} onClick={() => fire(() => setDraftStatus(props.draftId, "draft"), "taslağa alındı")}>
+              Taslağa al
+            </Button>
+          )}
+          <Button
+            size="sm"
+            variant="destructive"
+            disabled={pending || props.status === "rejected"}
+            onClick={() => fire(() => setDraftStatus(props.draftId, "rejected"), "reddedildi")}
+          >
+            Reddet
+          </Button>
+          {flash && <span className="text-xs text-muted-foreground">{flash}</span>}
+        </div>
+      )}
+    </div>
+  );
+}
--- a/apps/web/src/app/content/t/[id]/_topic-actions.tsx
+++ b/apps/web/src/app/content/t/[id]/_topic-actions.tsx
@@ -0,0 +1,43 @@
+"use client";
+
+import { useState, useTransition } from "react";
+import { useRouter } from "next/navigation";
+import { Button } from "@/components/ui/button";
+import { archiveTopic, requeueTopic, enqueueContentGeneration } from "../../_actions";
+
+export function TopicActions({ topicId, status }: { topicId: string; status: string }) {
+  const router = useRouter();
+  const [pending, start] = useTransition();
+  const [flash, setFlash] = useState<string | null>(null);
+
+  const fire = (fn: () => Promise<unknown>, label: string) =>
+    start(async () => {
+      try {
+        await fn();
+        setFlash(label);
+        setTimeout(() => setFlash(null), 2500);
+        router.refresh();
+      } catch (e) {
+        setFlash(`hata: ${(e as Error).message}`);
+      }
+    });
+
+  return (
+    <div className="flex flex-wrap items-center gap-2 pt-1">
+      {status !== "queued" && (
+        <Button size="sm" variant="outline" disabled={pending} onClick={() => fire(() => requeueTopic(topicId), "kuyruğa alındı")}>
+          Yeniden kuyruğa al
+        </Button>
+      )}
+      <Button size="sm" variant="outline" disabled={pending} onClick={() => fire(() => enqueueContentGeneration(), "üretim kuyruğa alındı")}>
+        Taslakları üret
+      </Button>
+      {status !== "archived" && (
+        <Button size="sm" variant="destructive" disabled={pending} onClick={() => fire(() => archiveTopic(topicId), "arşivlendi")}>
+          Arşivle
+        </Button>
+      )}
+      {flash && <span className="text-xs text-muted-foreground">{flash}</span>}
+    </div>
+  );
+}
--- a/apps/web/src/app/content/t/[id]/page.tsx
+++ b/apps/web/src/app/content/t/[id]/page.tsx
@@ -0,0 +1,76 @@
+import { notFound } from "next/navigation";
+import { PanelShell } from "@/components/panel-shell";
+import { prisma } from "@/lib/db";
+import { Badge } from "@/components/ui/badge";
+import { DraftCard } from "./_draft-card";
+import { TopicActions } from "./_topic-actions";
+
+export const dynamic = "force-dynamic";
+
+const CHANNEL_ORDER = ["blog", "linkedin", "x", "instagram"];
+
+export default async function TopicDetail({ params }: { params: Promise<{ id: string }> }) {
+  const { id } = await params;
+  const topic = await prisma.contentTopic.findUnique({
+    where: { id },
+    include: { drafts: true },
+  });
+  if (!topic) notFound();
+
+  const drafts = [...topic.drafts].sort(
+    (a, b) => CHANNEL_ORDER.indexOf(a.channel) - CHANNEL_ORDER.indexOf(b.channel),
+  );
+  const totalCost = topic.drafts.reduce((s, d) => s + d.sourceCostUsd, topic.sourceCostUsd);
+
+  return (
+    <PanelShell title="Content · konu">
+      <p className="text-sm text-muted-foreground">
+        <a href="/content" className="underline">← Kuyruk</a>
+      </p>
+
+      <div className="space-y-2 rounded-md border p-3">
+        <div className="flex flex-wrap items-center gap-2">
+          <h1 className="text-lg font-semibold">{topic.title}</h1>
+          <Badge variant="outline">{topic.status}</Badge>
+          <Badge variant="secondary">{topic.source}</Badge>
+        </div>
+        {topic.brief && <p className="text-sm">{topic.brief}</p>}
+        {topic.angle && <p className="text-xs text-muted-foreground">Açı: {topic.angle}</p>}
+        <div className="flex flex-wrap gap-1">
+          {(topic.keywords as string[]).map((k) => (
+            <Badge key={k} variant="outline" className="text-xs">{k}</Badge>
+          ))}
+        </div>
+        <div className="text-xs text-muted-foreground">
+          Kanallar: {(topic.channels as string[]).join(", ")} · Maliyet: ${totalCost.toFixed(4)} ·{" "}
+          {topic.sourceModel ?? "—"}
+        </div>
+        <TopicActions topicId={topic.id} status={topic.status} />
+      </div>
+
+      {drafts.length === 0 ? (
+        <p className="text-sm text-muted-foreground">
+          Henüz taslak üretilmemiş. Konu kuyruktaysa <span className="font-mono">content-generate</span> job'u
+          (≤10dk) ya da kuyruk sayfasındaki “Taslakları üret” bunu işler.
+        </p>
+      ) : (
+        <div className="space-y-4">
+          {drafts.map((d) => (
+            <DraftCard
+              key={d.id}
+              draftId={d.id}
+              channel={d.channel}
+              status={d.status}
+              bodyJson={d.bodyJson}
+              founderEdits={d.founderEdits}
+              model={d.sourceModel}
+              costUsd={d.sourceCostUsd}
+              publishedUrl={d.publishedUrl}
+              publishError={d.publishError}
+            />
+          ))}
+        </div>
+      )}
+    </PanelShell>
+  );
+}
--- a/apps/web/src/app/insights/_actions.ts
+++ b/apps/web/src/app/insights/_actions.ts
@@ -318,6 +318,12 @@ export async function updateBudgetSetting(key: string, value: number | boolean)
    "min_score_for_analysis",
    "cache_ttl_hours",
    "analysis_paused",
+    // Content generation (separate envelope) — see lib/content-budget.ts
+    "content_monthly_hard_cap_usd",
+    "content_daily_soft_cap_usd",
+    "content_daily_hard_cap_usd",
+    "content_per_call_max_usd",
+    "content_paused",
  ]);
  if (!allowed.has(key)) throw new Error("bad setting key");
  const existing = await prisma.budgetSetting.findFirst({
@@ -342,4 +348,8 @@ export async function updateBudgetSetting(key: string, value: number | boolean)
  revalidatePath("/insights/settings/budgets");
  revalidatePath("/insights/costs");
  revalidatePath("/insights");
+  if (key.startsWith("content_")) {
+    revalidatePath("/content/costs");
+    revalidatePath("/content");
+  }
 }
--- a/apps/web/src/app/insights/settings/budgets/page.tsx
+++ b/apps/web/src/app/insights/settings/budgets/page.tsx
@@ -53,6 +53,41 @@ const SCHEMA: Array<{ key: string; label: string; unit?: string; help?: string;
    help: "Kill switch — no LLM calls until cleared. Pipeline still ingests/tags/compresses.",
    default: false,
  },
+  // ---- Content generation (separate envelope from insight analysis) ----
+  {
+    key: "content_monthly_hard_cap_usd",
+    label: "Content · monthly hard cap",
+    unit: "USD/month",
+    help: "Content generation halts when its month-to-date spend reaches this.",
+    default: 15,
+  },
+  {
+    key: "content_daily_soft_cap_usd",
+    label: "Content · daily soft cap",
+    unit: "USD/day",
+    help: "Above this, content pro tier downgrades to flash for the rest of today.",
+    default: 1,
+  },
+  {
+    key: "content_daily_hard_cap_usd",
+    label: "Content · daily hard cap",
+    unit: "USD/day",
+    help: "Content generation paused above this until UTC midnight.",
+    default: 2,
+  },
+  {
+    key: "content_per_call_max_usd",
+    label: "Content · per-call max",
+    unit: "USD",
+    help: "Single content LLM call ceiling. Currently warn-only.",
+    default: 0.3,
+  },
+  {
+    key: "content_paused",
+    label: "Pause content generation",
+    help: "Kill switch for content topics + drafts. Independent of analysis_paused.",
+    default: false,
+  },
 ];

 export default async function BudgetsSettingsPage() {
--- a/apps/web/src/components/app-sidebar.tsx
+++ b/apps/web/src/components/app-sidebar.tsx
@@ -7,6 +7,7 @@ import {
  FolderIcon,
  LayoutDashboardIcon,
  LightbulbIcon,
+  PenLineIcon,
  ScrollTextIcon,
  Settings2Icon,
  TerminalIcon,
@@ -30,6 +31,7 @@ const navMain = [
  { title: "Projects", url: "/projects", icon: <FolderIcon /> },
  { title: "Operations", url: "/operations", icon: <TerminalIcon /> },
  { title: "Insights", url: "/insights", icon: <LightbulbIcon /> },
+  { title: "Content", url: "/content", icon: <PenLineIcon /> },
  { title: "Events", url: "/events", icon: <ActivityIcon /> },
  { title: "Audit", url: "/audit", icon: <ScrollTextIcon /> },
 ];
--- a/apps/web/src/components/command-palette.tsx
+++ b/apps/web/src/components/command-palette.tsx
@@ -18,6 +18,7 @@ import {
  LayoutDashboardIcon,
  LightbulbIcon,
  LogOutIcon,
+  PenLineIcon,
  ScrollTextIcon,
  Settings2Icon,
  SlidersHorizontalIcon,
@@ -94,6 +95,17 @@ export function CommandPalette({ projects }: { projects: ProjectLite[] }) {

        <CommandSeparator />

+        <CommandGroup heading="Content">
+          <CommandItem keywords={["content","icerik","konu","kuyruk","queue"]} onSelect={() => go("/content")}>
+            <PenLineIcon /> İçerik kuyruğu
+          </CommandItem>
+          <CommandItem keywords={["content","cost","maliyet","spend"]} onSelect={() => go("/content/costs")}>
+            <CoinsIcon /> İçerik maliyeti
+          </CommandItem>
+        </CommandGroup>
+
+        <CommandSeparator />
+
        <CommandGroup heading="Projects">
          {projects.map((p) => (
            <CommandItem
--- a/apps/web/src/lib/queue.ts
+++ b/apps/web/src/lib/queue.ts
@@ -3,6 +3,7 @@ import IORedis from "ioredis";

 const url = process.env.REDIS_URL;
 let _queue: Queue | null = null;
+let _contentQueue: Queue | null = null;

 export function pipelineQueue(): Queue {
  if (_queue) return _queue;
@@ -11,3 +12,11 @@ export function pipelineQueue(): Queue {
  _queue = new Queue("insight-pipeline", { connection });
  return _queue;
 }
+
+export function contentQueue(): Queue {
+  if (_contentQueue) return _contentQueue;
+  if (!url) throw new Error("REDIS_URL not set");
+  const connection = new IORedis(url, { maxRetriesPerRequest: null });
+  _contentQueue = new Queue("content-pipeline", { connection });
+  return _contentQueue;
+}
--- a/apps/worker/src/index.ts
+++ b/apps/worker/src/index.ts
@@ -1,6 +1,7 @@
 import { startEventBus } from "./consumers/event-bus";
 import { startScheduledJobs } from "./schedulers/nightly";
 import { startInsightPipeline } from "./schedulers/pipeline";
+import { startContentPipeline } from "./schedulers/content";
 import { upsertSeedData } from "./lib/seed-runtime";
 import { redis } from "./redis";
 import { prisma } from "./db";
@@ -16,6 +17,7 @@ async function main() {

  await startScheduledJobs();
  await startInsightPipeline();
+  await startContentPipeline();
  await startEventBus();

  console.log("[worker] up.");
--- a/apps/worker/src/jobs/content-generate.ts
+++ b/apps/worker/src/jobs/content-generate.ts
@@ -0,0 +1,180 @@
+// content-generate job (Phase 8a): turns queued ContentTopic rows into one
+// ContentDraft per selected channel. Mirrors the insight analyze job:
+// budget guard → per-call DeepSeek → JSON validate → persist + cost ledger.
+// Drafts land in `draft` status; the founder reviews/edits and (Phase 8c)
+// publishes via the n8n webhook. Nothing is published from here.
+
+import { prisma } from "../db";
+import { callDeepSeek, extractJson, type Tier, DeepSeekError } from "../lib/deepseek";
+import { checkContentBudget } from "../lib/content-budget";
+import { channelPromptTag, type ContentChannel } from "../lib/content-prompts";
+import { validate } from "../lib/json-validate";
+
+const PROJECT_KEY = process.env.CONTENT_PROJECT_KEY ?? "sase";
+const GENERATE_BATCH = Number(process.env.CONTENT_GENERATE_BATCH ?? "3");
+
+export type ContentGenerateResult = {
+  topics: number;
+  draftsCreated: number;
+  failed: number;
+  costUsd: number;
+  budgetState: string;
+  reason?: string;
+};
+
+export async function runContentGenerate(): Promise<ContentGenerateResult> {
+  const budget = await checkContentBudget();
+  if (!budget.allow) {
+    return { topics: 0, draftsCreated: 0, failed: 0, costUsd: 0, budgetState: budget.state, reason: budget.reason };
+  }
+
+  const topics = await prisma.contentTopic.findMany({
+    where: { projectKey: PROJECT_KEY, status: "queued" },
+    orderBy: { createdAt: "asc" },
+    take: GENERATE_BATCH,
+  });
+  if (topics.length === 0) {
+    return { topics: 0, draftsCreated: 0, failed: 0, costUsd: 0, budgetState: budget.state };
+  }
+
+  let draftsCreated = 0;
+  let failed = 0;
+  let costUsd = 0;
+
+  for (const topic of topics) {
+    await prisma.contentTopic.update({ where: { id: topic.id }, data: { status: "generating" } });
+
+    const channels = (topic.channels as string[]).filter((c) =>
+      ["blog", "linkedin", "x", "instagram"].includes(c),
+    ) as ContentChannel[];
+
+    for (const channel of channels) {
+      // Skip if a draft for this topic+channel already exists (idempotent reruns).
+      const existing = await prisma.contentDraft.findFirst({
+        where: { topicId: topic.id, channel },
+        select: { id: true },
+      });
+      if (existing) continue;
+
+      const tag = channelPromptTag(channel);
+      const template = await prisma.promptTemplate.findFirst({
+        where: { tag, active: true },
+        orderBy: { version: "desc" },
+      });
+      if (!template) {
+        console.warn(`[content-generate] no prompt for ${tag}`);
+        continue;
+      }
+
+      const tier: Tier = budget.forceTier ?? (template.modelTier as Tier);
+      const userPrompt = template.userPromptTemplate
+        .replace("{{title}}", topic.title)
+        .replace("{{brief}}", topic.brief ?? "")
+        .replace("{{angle}}", topic.angle ?? "(belirtilmedi)")
+        .replace("{{keywords}}", (topic.keywords as string[]).join(", ") || "(yok)");
+
+      let result;
+      try {
+        result = await callDeepSeek({
+          tier,
+          systemPrompt: template.systemPrompt,
+          userPrompt,
+          maxOutputTokens: template.maxOutputTokens,
+          temperature: template.temperature,
+        });
+      } catch (e) {
+        const status = e instanceof DeepSeekError ? e.status : 0;
+        console.warn(`[content-generate] deepseek error topic=${topic.id} ${channel}: ${status}`);
+        await logCost({ tag, tier, promptVersion: template.version, errorCode: `${status}` });
+        failed++;
+        continue;
+      }
+
+      costUsd += result.cost.totalUsd;
+
+      let parsed: any;
+      let validationErrors = "";
+      try {
+        parsed = JSON.parse(extractJson(result.text));
+        const errs = validate(parsed, template.outputSchemaJson as any);
+        if (errs.length) validationErrors = errs.map((e) => `${e.path}: ${e.message}`).join("; ");
+      } catch (e) {
+        validationErrors = `json parse: ${(e as Error).message}`;
+      }
+
+      await logCost({
+        tag,
+        tier,
+        promptVersion: template.version,
+        usage: result.usage,
+        cost: result.cost,
+        model: result.model,
+        durationMs: result.durationMs,
+        errorCode: validationErrors ? "validation_failed" : undefined,
+      });
+
+      if (validationErrors) {
+        console.warn(`[content-generate] validation failed topic=${topic.id} ${channel}: ${validationErrors.slice(0, 160)}`);
+        failed++;
+        continue;
+      }
+
+      await prisma.contentDraft.create({
+        data: {
+          topicId: topic.id,
+          projectKey: PROJECT_KEY,
+          channel,
+          status: "draft",
+          bodyJson: parsed,
+          sourcePromptTag: tag,
+          sourcePromptVersion: template.version,
+          sourceModel: result.model,
+          sourceCostUsd: result.cost.totalUsd,
+        },
+      });
+      draftsCreated++;
+    }
+
+    await prisma.contentTopic.update({ where: { id: topic.id }, data: { status: "drafted" } });
+
+    const recheck = await checkContentBudget();
+    if (!recheck.allow) {
+      console.log(`[content-generate] budget exhausted mid-batch (${recheck.state})`);
+      break;
+    }
+  }
+
+  return { topics: topics.length, draftsCreated, failed, costUsd, budgetState: budget.state };
+}
+
+async function logCost(opts: {
+  tag: string;
+  tier: Tier;
+  promptVersion: number;
+  usage?: { inputTokensMiss: number; inputTokensHit: number; outputTokens: number };
+  cost?: { inputMissUsd: number; inputHitUsd: number; outputUsd: number; totalUsd: number; cacheHitRatio: number };
+  model?: string;
+  durationMs?: number;
+  errorCode?: string;
+}): Promise<void> {
+  await prisma.costLedger.create({
+    data: {
+      projectKey: PROJECT_KEY,
+      promptTag: opts.tag,
+      promptVersion: opts.promptVersion,
+      provider: "deepseek",
+      model: opts.model ?? (opts.tier === "pro" ? "deepseek-v4-pro" : "deepseek-v4-flash"),
+      tier: opts.tier,
+      tokensInputCacheMiss: opts.usage?.inputTokensMiss ?? 0,
+      tokensInputCacheHit: opts.usage?.inputTokensHit ?? 0,
+      tokensOutput: opts.usage?.outputTokens ?? 0,
+      costInputCacheMissUsd: opts.cost?.inputMissUsd ?? 0,
+      costInputCacheHitUsd: opts.cost?.inputHitUsd ?? 0,
+      costOutputUsd: opts.cost?.outputUsd ?? 0,
+      costTotalUsd: opts.cost?.totalUsd ?? 0,
+      cacheHitRatio: opts.cost?.cacheHitRatio ?? 0,
+      callDurationMs: opts.durationMs ?? null,
+      errorCode: opts.errorCode ?? null,
+    },
+  });
+}
--- a/apps/worker/src/jobs/content-topics.ts
+++ b/apps/worker/src/jobs/content-topics.ts
@@ -0,0 +1,204 @@
+// content-topics job (Phase 8a): auto-generates content topic ideas via the
+// LLM and queues them as ContentTopic rows. Conservative by design — it only
+// tops the backlog up to a target, dedupes near-identical titles, and is
+// gated by the separate content budget.
+
+import { prisma } from "../db";
+import { callDeepSeek, extractJson, type Tier, DeepSeekError } from "../lib/deepseek";
+import { checkContentBudget } from "../lib/content-budget";
+import { validate } from "../lib/json-validate";
+import { fingerprintHash } from "../lib/hash";
+
+const PROJECT_KEY = process.env.CONTENT_PROJECT_KEY ?? "sase";
+// Stop generating new ideas once this many topics are already waiting.
+const BACKLOG_TARGET = Number(process.env.CONTENT_BACKLOG_TARGET ?? "12");
+const DEFAULT_CHANNELS = (process.env.CONTENT_DEFAULT_CHANNELS ?? "blog,linkedin,x,instagram")
+  .split(",")
+  .map((c) => c.trim())
+  .filter(Boolean);
+
+type TopicIdea = {
+  title: string;
+  brief: string;
+  angle?: string;
+  channels?: string[];
+  keywords?: string[];
+};
+
+export type ContentTopicsResult = {
+  generated: number;
+  inserted: number;
+  skipped: number;
+  costUsd: number;
+  budgetState: string;
+  reason?: string;
+};
+
+export async function runContentTopics(): Promise<ContentTopicsResult> {
+  const budget = await checkContentBudget();
+  if (!budget.allow) {
+    return { generated: 0, inserted: 0, skipped: 0, costUsd: 0, budgetState: budget.state, reason: budget.reason };
+  }
+
+  // Only top up the backlog — don't generate endlessly.
+  const queuedCount = await prisma.contentTopic.count({
+    where: { projectKey: PROJECT_KEY, status: { in: ["queued", "generating"] } },
+  });
+  if (queuedCount >= BACKLOG_TARGET) {
+    return { generated: 0, inserted: 0, skipped: 0, budgetState: budget.state, costUsd: 0, reason: "backlog_full" };
+  }
+  const want = Math.min(6, BACKLOG_TARGET - queuedCount);
+
+  const template = await prisma.promptTemplate.findFirst({
+    where: { tag: "content_topic_ideas", active: true },
+    orderBy: { version: "desc" },
+  });
+  if (!template) {
+    return { generated: 0, inserted: 0, skipped: 0, budgetState: budget.state, costUsd: 0, reason: "no_prompt" };
+  }
+
+  // Recent topics so the model avoids repeating itself.
+  const recent = await prisma.contentTopic.findMany({
+    where: { projectKey: PROJECT_KEY },
+    select: { title: true },
+    orderBy: { createdAt: "desc" },
+    take: 40,
+  });
+  const context =
+    recent.length > 0
+      ? `Son üretilen konular (BUNLARA BENZER üretme):\n${recent.map((r) => `- ${r.title}`).join("\n")}`
+      : "Henüz üretilmiş konu yok.";
+
+  const tier: Tier = budget.forceTier ?? (template.modelTier as Tier);
+  const userPrompt = template.userPromptTemplate
+    .replace("{{context}}", context)
+    .replace("{{count}}", String(want));
+
+  let result;
+  try {
+    result = await callDeepSeek({
+      tier,
+      systemPrompt: template.systemPrompt,
+      userPrompt,
+      maxOutputTokens: template.maxOutputTokens,
+      temperature: template.temperature,
+    });
+  } catch (e) {
+    const status = e instanceof DeepSeekError ? e.status : 0;
+    await logCost({ tier, promptVersion: template.version, errorCode: `${status}` });
+    return {
+      generated: 0,
+      inserted: 0,
+      skipped: 0,
+      budgetState: budget.state,
+      costUsd: 0,
+      reason: `deepseek ${status}: ${(e as Error).message}`,
+    };
+  }
+
+  await logCost({
+    tier,
+    promptVersion: template.version,
+    usage: result.usage,
+    cost: result.cost,
+    model: result.model,
+    durationMs: result.durationMs,
+  });
+
+  let parsed: any;
+  try {
+    parsed = JSON.parse(extractJson(result.text));
+  } catch (e) {
+    return {
+      generated: 0,
+      inserted: 0,
+      skipped: 0,
+      budgetState: budget.state,
+      costUsd: result.cost.totalUsd,
+      reason: `json parse: ${(e as Error).message}`,
+    };
+  }
+  const errs = validate(parsed, template.outputSchemaJson as any);
+  if (errs.length) {
+    return {
+      generated: 0,
+      inserted: 0,
+      skipped: 0,
+      budgetState: budget.state,
+      costUsd: result.cost.totalUsd,
+      reason: `validation: ${errs.map((e) => e.path).join(",").slice(0, 120)}`,
+    };
+  }
+
+  const ideas: TopicIdea[] = Array.isArray(parsed.topics) ? parsed.topics : [];
+  let inserted = 0;
+  let skipped = 0;
+  for (const idea of ideas) {
+    const fp = fingerprintHash([PROJECT_KEY, idea.title]);
+    const dupe = await prisma.contentTopic.findFirst({ where: { projectKey: PROJECT_KEY, fingerprint: fp } });
+    if (dupe) {
+      skipped++;
+      continue;
+    }
+    const channels = (idea.channels && idea.channels.length ? idea.channels : DEFAULT_CHANNELS).filter((c) =>
+      ["blog", "linkedin", "x", "instagram"].includes(c),
+    );
+    await prisma.contentTopic.create({
+      data: {
+        projectKey: PROJECT_KEY,
+        title: idea.title.slice(0, 250),
+        brief: idea.brief ?? "",
+        angle: idea.angle ?? null,
+        channels: channels.length ? channels : DEFAULT_CHANNELS,
+        keywords: Array.isArray(idea.keywords) ? idea.keywords.slice(0, 12) : [],
+        status: "queued",
+        source: "auto",
+        fingerprint: fp,
+        sourcePromptTag: "content_topic_ideas",
+        sourcePromptVersion: template.version,
+        sourceModel: result.model,
+        sourceCostUsd: result.cost.totalUsd / Math.max(1, ideas.length),
+      },
+    });
+    inserted++;
+  }
+
+  return {
+    generated: ideas.length,
+    inserted,
+    skipped,
+    budgetState: budget.state,
+    costUsd: result.cost.totalUsd,
+  };
+}
+
+async function logCost(opts: {
+  tier: Tier;
+  promptVersion: number;
+  usage?: { inputTokensMiss: number; inputTokensHit: number; outputTokens: number };
+  cost?: { inputMissUsd: number; inputHitUsd: number; outputUsd: number; totalUsd: number; cacheHitRatio: number };
+  model?: string;
+  durationMs?: number;
+  errorCode?: string;
+}): Promise<void> {
+  await prisma.costLedger.create({
+    data: {
+      projectKey: PROJECT_KEY,
+      promptTag: "content_topic_ideas",
+      promptVersion: opts.promptVersion,
+      provider: "deepseek",
+      model: opts.model ?? (opts.tier === "pro" ? "deepseek-v4-pro" : "deepseek-v4-flash"),
+      tier: opts.tier,
+      tokensInputCacheMiss: opts.usage?.inputTokensMiss ?? 0,
+      tokensInputCacheHit: opts.usage?.inputTokensHit ?? 0,
+      tokensOutput: opts.usage?.outputTokens ?? 0,
+      costInputCacheMissUsd: opts.cost?.inputMissUsd ?? 0,
+      costInputCacheHitUsd: opts.cost?.inputHitUsd ?? 0,
+      costOutputUsd: opts.cost?.outputUsd ?? 0,
+      costTotalUsd: opts.cost?.totalUsd ?? 0,
+      cacheHitRatio: opts.cost?.cacheHitRatio ?? 0,
+      callDurationMs: opts.durationMs ?? null,
+      errorCode: opts.errorCode ?? null,
+    },
+  });
+}
--- a/apps/worker/src/lib/content-budget.ts
+++ b/apps/worker/src/lib/content-budget.ts
@@ -0,0 +1,116 @@
+// Content-generation budget guard. Mirrors lib/budget.ts but keeps a separate
+// envelope from the insight pipeline: spend is summed only over cost_ledger
+// rows whose promptTag starts with "content_", and the caps come from the
+// `content_*` budget settings. This way content generation can never exhaust
+// the insight analysis budget (or vice-versa).
+
+import { prisma } from "../db";
+import type { BudgetState } from "./budget";
+
+export type ContentBudgetDecision = {
+  allow: boolean;
+  state: BudgetState;
+  reason: string;
+  forceTier?: "flash";
+  todayUsd: number;
+  monthUsd: number;
+  limits: {
+    monthlyHardCap: number;
+    dailySoftCap: number;
+    dailyHardCap: number;
+    perCallMax: number;
+  };
+};
+
+async function getNumber(key: string, fallback: number): Promise<number> {
+  const row = await prisma.budgetSetting.findFirst({
+    where: { projectKey: null, settingKey: key },
+  });
+  const v = row?.settingValue;
+  return typeof v === "number" ? v : fallback;
+}
+
+async function getBool(key: string, fallback: boolean): Promise<boolean> {
+  const row = await prisma.budgetSetting.findFirst({
+    where: { projectKey: null, settingKey: key },
+  });
+  const v = row?.settingValue;
+  return typeof v === "boolean" ? v : fallback;
+}
+
+function startOfDayUtc(d: Date): Date {
+  return new Date(Date.UTC(d.getUTCFullYear(), d.getUTCMonth(), d.getUTCDate()));
+}
+function startOfMonthUtc(d: Date): Date {
+  return new Date(Date.UTC(d.getUTCFullYear(), d.getUTCMonth(), 1));
+}
+
+// Sums only content_* spend.
+async function contentSpend(since: Date): Promise<number> {
+  const agg = await prisma.costLedger.aggregate({
+    where: { createdAt: { gte: since }, promptTag: { startsWith: "content_" } },
+    _sum: { costTotalUsd: true },
+  });
+  return Number(agg._sum.costTotalUsd ?? 0);
+}
+
+export async function checkContentBudget(): Promise<ContentBudgetDecision> {
+  const monthlyHardCap = await getNumber("content_monthly_hard_cap_usd", 15);
+  const dailySoftCap = await getNumber("content_daily_soft_cap_usd", 1);
+  const dailyHardCap = await getNumber("content_daily_hard_cap_usd", 2);
+  const perCallMax = await getNumber("content_per_call_max_usd", 0.3);
+  const paused = await getBool("content_paused", false);
+
+  const limits = { monthlyHardCap, dailySoftCap, dailyHardCap, perCallMax };
+
+  if (paused) {
+    return {
+      allow: false,
+      state: "hard_paused",
+      reason: "content_paused setting is true",
+      todayUsd: 0,
+      monthUsd: 0,
+      limits,
+    };
+  }
+
+  const now = new Date();
+  const [todayUsd, monthUsd] = await Promise.all([
+    contentSpend(startOfDayUtc(now)),
+    contentSpend(startOfMonthUtc(now)),
+  ]);
+
+  if (monthUsd >= monthlyHardCap) {
+    return {
+      allow: false,
+      state: "monthly_paused",
+      reason: `content month spend $${monthUsd.toFixed(4)} >= monthly cap $${monthlyHardCap}`,
+      todayUsd,
+      monthUsd,
+      limits,
+    };
+  }
+  if (todayUsd >= dailyHardCap) {
+    return {
+      allow: false,
+      state: "hard_paused",
+      reason: `content today spend $${todayUsd.toFixed(4)} >= daily hard cap $${dailyHardCap}`,
+      todayUsd,
+      monthUsd,
+      limits,
+    };
+  }
+  if (todayUsd >= dailySoftCap) {
+    return {
+      allow: true,
+      state: "soft_throttled",
+      reason: `content today spend $${todayUsd.toFixed(4)} >= daily soft cap $${dailySoftCap}, force flash`,
+      forceTier: "flash",
+      todayUsd,
+      monthUsd,
+      limits,
+    };
+  }
+
+  return { allow: true, state: "active", reason: "ok", todayUsd, monthUsd, limits };
+}
--- a/apps/worker/src/lib/content-prompts.ts
+++ b/apps/worker/src/lib/content-prompts.ts
@@ -0,0 +1,216 @@
+// Content-generation prompt templates (Phase 8a). Same shape & DB table as
+// the insight prompts (PromptTemplate) — distinguished by the `content_*` tag
+// prefix, which is also how content spend is separated in the cost ledger.
+//
+// One topic-idea prompt (auto topic generation) + one prompt per channel.
+// All natural-language output is Turkish (B2B automotive marketing tone).
+
+import type { PromptTemplate } from "./prompts";
+
+export const CONTENT_TAGS = [
+  "content_topic_ideas",
+  "content_blog",
+  "content_linkedin",
+  "content_x",
+  "content_instagram",
+] as const;
+
+export type ContentChannel = "blog" | "linkedin" | "x" | "instagram";
+
+// Maps a channel to its generation prompt tag.
+export function channelPromptTag(channel: ContentChannel): string {
+  return `content_${channel}`;
+}
+
+const SASE_BRAND = `Sase.tr hakkında:
+- B2B SaaS: VIN/şasi sorgulama + OEM yedek parça uyumluluğu. Hedef kitle: Türkiye'deki yedek parçacılar, oto servisleri, tamirhaneler, parça ithalatçıları.
+- Değer önerisi: doğru parçayı VIN'den hızlı bul, yanlış parça iadesini azalt, 4 upstream katalog (PL24/Partslink24, PCAT, RMEX, TecDoc) tek arayüzde.
+- Abonelik: starter / brand_specific / full. Deneme akışı var.
+
+Marka tonu:
+- Profesyonel, net, sektörün dilini bilen. Esnaf/teknisyen okuyucuya saygılı, abartısız.
+- Otomotiv terimlerini doğru kullan: VIN, şasi no, OEM, OE/eşdeğer parça, OBD, motor kodu, donanım kodu, katalog, çapraz referans.
+- Satış baskısı değil; gerçek bir sorunu çözerek güven kur. CTA yumuşak ama net (örn. "Sase.tr'de VIN ile parça aramayı ücretsiz deneyin").
+- Yanlış/uydurma teknik iddia YOK. Emin değilsen genel konuş, spesifik sayı/iddia uydurma.
+
+Çıktı kuralları:
+- SADECE şemaya uyan geçerli JSON döndür. Markdown yok, kod bloğu yok, açıklama yok.
+- Tüm doğal dil alanları (başlık, gövde, caption, brief, CTA, vb.) TÜRKÇE. Hashtag'ler Türkçe veya sektör-standart İngilizce olabilir (örn. #yedekparça #OEM).
+- Alan uzunluk sınırlarına (maxLength) uy; aşma, gerekirse kısalt.`;
+
+// ---- Topic idea generation ----
+const TOPIC_IDEAS_SCHEMA = {
+  type: "object",
+  required: ["topics"],
+  properties: {
+    topics: {
+      type: "array",
+      minItems: 1,
+      maxItems: 8,
+      items: {
+        type: "object",
+        required: ["title", "brief", "channels", "keywords"],
+        properties: {
+          title: { type: "string", maxLength: 160 },
+          brief: { type: "string", maxLength: 600 },
+          angle: { type: "string", maxLength: 300 },
+          channels: {
+            type: "array",
+            minItems: 1,
+            maxItems: 4,
+            items: { enum: ["blog", "linkedin", "x", "instagram"] },
+          },
+          keywords: { type: "array", minItems: 1, maxItems: 12, items: { type: "string" } },
+        },
+      },
+    },
+  },
+};
+
+// ---- Per-channel content schemas ----
+const BLOG_SCHEMA = {
+  type: "object",
+  required: ["title", "slug", "meta_description", "body_markdown", "tags"],
+  properties: {
+    title: { type: "string", maxLength: 160 },
+    slug: { type: "string", maxLength: 120 },
+    meta_description: { type: "string", maxLength: 300 },
+    body_markdown: { type: "string", maxLength: 14000 },
+    tags: { type: "array", minItems: 1, maxItems: 12, items: { type: "string" } },
+    cta: { type: "string", maxLength: 300 },
+  },
+};
+
+const LINKEDIN_SCHEMA = {
+  type: "object",
+  required: ["body", "hashtags"],
+  properties: {
+    body: { type: "string", maxLength: 2600 },
+    hashtags: { type: "array", minItems: 0, maxItems: 10, items: { type: "string" } },
+    cta: { type: "string", maxLength: 200 },
+  },
+};
+
+const X_SCHEMA = {
+  type: "object",
+  required: ["tweets"],
+  properties: {
+    tweets: { type: "array", minItems: 1, maxItems: 8, items: { type: "string", maxLength: 280 } },
+    hashtags: { type: "array", minItems: 0, maxItems: 6, items: { type: "string" } },
+  },
+};
+
+const INSTAGRAM_SCHEMA = {
+  type: "object",
+  required: ["caption", "hashtags"],
+  properties: {
+    caption: { type: "string", maxLength: 2200 },
+    hashtags: { type: "array", minItems: 0, maxItems: 30, items: { type: "string" } },
+    image_prompt: { type: "string", maxLength: 400 },
+  },
+};
+
+export const CONTENT_SEED_PROMPTS: PromptTemplate[] = [
+  {
+    tag: "content_topic_ideas",
+    version: 1,
+    name: "Content Topic Ideas v1 (TR)",
+    systemPrompt: `Sase.tr için içerik konusu fikirleri üreten bir B2B içerik stratejistisin. VIN/OEM/yedek parça/oto servis temalarında, hedef kitlenin (yedek parçacılar, servisler) gerçekten arayacağı veya faydalanacağı, SEO ve sosyal için uygun konular öner. Tekrara düşme, jenerik olma; sektöre özgü ve eyleme dönüştürülebilir açılar bul.
+
+${SASE_BRAND}
+
+Şema (tam olarak buna uy):
+${JSON.stringify(TOPIC_IDEAS_SCHEMA)}`,
+    userPromptTemplate: `{{context}}
+
+{{count}} adet yeni içerik konusu fikri üret. Her fikir için: başlık, kısa brief (içeriğin ne anlatacağı), açı (angle), uygun kanallar ve anahtar kelimeler. Yukarıdaki "son konular" listesindekilere benzer/çakışan konu ÜRETME. Şemaya uygun JSON döndür.`,
+    outputSchemaJson: TOPIC_IDEAS_SCHEMA,
+    modelTier: "pro",
+    maxOutputTokens: 1800,
+    temperature: 0.7,
+  },
+  {
+    tag: "content_blog",
+    version: 1,
+    name: "Content Blog v1 (TR, SEO)",
+    systemPrompt: `Sase.tr için Türkçe, SEO-optimize blog yazıları yazan bir içerik editörüsün. Yazı yapısı net (giriş, alt başlıklar, sonuç), okunabilir, gerçek değer veren ve anahtar kelimeleri doğal kullanan olmalı. Markdown gövdesinde başlıklar (##), kısa paragraflar ve gerektiğinde liste kullan.
+
+${SASE_BRAND}
+
+Şema:
+${JSON.stringify(BLOG_SCHEMA)}`,
+    userPromptTemplate: `Konu: {{title}}
+Brief: {{brief}}
+Açı: {{angle}}
+Anahtar kelimeler: {{keywords}}
+
+Bu konuda Türkçe bir blog yazısı üret. slug kısa ve URL-uyumlu (küçük harf, tireli, Türkçe karakter yok). meta_description SEO için 150-160 karakter civarı. Şemaya uygun JSON döndür.`,
+    outputSchemaJson: BLOG_SCHEMA,
+    modelTier: "pro",
+    maxOutputTokens: 4000,
+    temperature: 0.4,
+  },
+  {
+    tag: "content_linkedin",
+    version: 1,
+    name: "Content LinkedIn v1 (TR, B2B)",
+    systemPrompt: `Sase.tr için LinkedIn şirket sayfası gönderileri yazan bir B2B sosyal medya editörüsün. Ton profesyonel ama insani; ilk satır dikkat çeken bir kanca olmalı. Kısa paragraflar, gerektiğinde satır araları. Aşırı hashtag kullanma.
+
+${SASE_BRAND}
+
+Şema:
+${JSON.stringify(LINKEDIN_SCHEMA)}`,
+    userPromptTemplate: `Konu: {{title}}
+Brief: {{brief}}
+Açı: {{angle}}
+Anahtar kelimeler: {{keywords}}
+
+Bu konuda bir LinkedIn gönderisi üret. Şemaya uygun JSON döndür.`,
+    outputSchemaJson: LINKEDIN_SCHEMA,
+    modelTier: "flash",
+    maxOutputTokens: 1200,
+    temperature: 0.5,
+  },
+  {
+    tag: "content_x",
+    version: 1,
+    name: "Content X/Twitter v1 (TR)",
+    systemPrompt: `Sase.tr için X (Twitter) gönderileri/thread'leri yazan bir sosyal medya editörüsün. Her tweet ≤280 karakter. Tek güçlü gönderi ya da kısa bir thread üret; ilk tweet kanca olmalı, son tweet yumuşak CTA içerebilir.
+
+${SASE_BRAND}
+
+Şema:
+${JSON.stringify(X_SCHEMA)}`,
+    userPromptTemplate: `Konu: {{title}}
+Brief: {{brief}}
+Açı: {{angle}}
+Anahtar kelimeler: {{keywords}}
+
+Bu konuda bir X gönderisi ya da kısa thread üret (en fazla 8 tweet). Her tweet ayrı bir dizi elemanı, her biri ≤280 karakter. Şemaya uygun JSON döndür.`,
+    outputSchemaJson: X_SCHEMA,
+    modelTier: "flash",
+    maxOutputTokens: 1000,
+    temperature: 0.6,
+  },
+  {
+    tag: "content_instagram",
+    version: 1,
+    name: "Content Instagram v1 (TR)",
+    systemPrompt: `Sase.tr için Instagram caption'ları yazan bir sosyal medya editörüsün. Caption ilgi çekici, kısa paragraflı, emoji'yi ölçülü kullanan olsun. Hashtag'leri caption sonunda topla. Ayrıca içeriğe uygun bir görsel üretim prompt'u (image_prompt) öner (İngilizce, kısa, görsel betimleme).
+
+${SASE_BRAND}
+
+Şema:
+${JSON.stringify(INSTAGRAM_SCHEMA)}`,
+    userPromptTemplate: `Konu: {{title}}
+Brief: {{brief}}
+Açı: {{angle}}
+Anahtar kelimeler: {{keywords}}
+
+Bu konuda bir Instagram caption'ı + hashtag seti + image_prompt üret. Şemaya uygun JSON döndür.`,
+    outputSchemaJson: INSTAGRAM_SCHEMA,
+    modelTier: "flash",
+    maxOutputTokens: 1000,
+    temperature: 0.6,
+  },
+];
--- a/apps/worker/src/lib/seed-runtime.ts
+++ b/apps/worker/src/lib/seed-runtime.ts
@@ -1,5 +1,6 @@
 import { prisma } from "../db";
 import { SEED_PROMPTS } from "./prompts";
+import { CONTENT_SEED_PROMPTS } from "./content-prompts";

 const DEFAULT_BUDGETS: Array<{ key: string; value: unknown }> = [
  { key: "monthly_hard_cap_usd", value: 30 },
@@ -9,12 +10,20 @@ const DEFAULT_BUDGETS: Array<{ key: string; value: unknown }> = [
  { key: "min_score_for_analysis", value: 30 },
  { key: "cache_ttl_hours", value: 6 },
  { key: "analysis_paused", value: false },
+  // Content generation — separate envelope from insight analysis.
+  { key: "content_monthly_hard_cap_usd", value: 15 },
+  { key: "content_daily_soft_cap_usd", value: 1 },
+  { key: "content_daily_hard_cap_usd", value: 2 },
+  { key: "content_per_call_max_usd", value: 0.3 },
+  // Safe default: first deploy lands paused so output quality can be reviewed
+  // before the cron auto-spends. Flip off in budget settings to enable.
+  { key: "content_paused", value: true },
 ];

 export async function upsertSeedData(): Promise<void> {
  // Prompt templates — insert new versions if (tag, version) doesn't exist.
  // When inserting a new version, deactivate older active versions of the same tag.
-  for (const p of SEED_PROMPTS) {
+  for (const p of [...SEED_PROMPTS, ...CONTENT_SEED_PROMPTS]) {
    const existing = await prisma.promptTemplate.findUnique({
      where: { tag_version: { tag: p.tag, version: p.version } },
    });
--- a/apps/worker/src/schedulers/content.ts
+++ b/apps/worker/src/schedulers/content.ts
@@ -0,0 +1,59 @@
+// Content pipeline scheduler (Phase 8a). Separate BullMQ queue from the
+// insight pipeline so the two domains don't share concurrency or job names.
+// Cadence is conservative and every job is gated by the content budget; the
+// `content_paused` budget setting is the global kill-switch.
+
+import { Queue, Worker, type Job } from "bullmq";
+import { redis } from "../redis";
+import { runContentTopics } from "../jobs/content-topics";
+import { runContentGenerate } from "../jobs/content-generate";
+
+const QUEUE = "content-pipeline";
+
+const queue = new Queue(QUEUE, { connection: redis });
+
+async function runJob(job: Job) {
+  switch (job.name) {
+    case "content-topics": {
+      const res = await runContentTopics();
+      if (res.inserted > 0 || res.reason) {
+        console.log(
+          `[content] topics generated=${res.generated} inserted=${res.inserted} skipped=${res.skipped} cost=$${res.costUsd.toFixed(4)} budget=${res.budgetState}${res.reason ? ` reason=${res.reason}` : ""}`,
+        );
+      }
+      return res;
+    }
+    case "content-generate": {
+      const res = await runContentGenerate();
+      if (res.draftsCreated > 0 || res.failed > 0 || res.reason) {
+        console.log(
+          `[content] generate topics=${res.topics} drafts=${res.draftsCreated} failed=${res.failed} cost=$${res.costUsd.toFixed(4)} budget=${res.budgetState}${res.reason ? ` reason=${res.reason}` : ""}`,
+        );
+      }
+      return res;
+    }
+    default:
+      return { ok: false, error: `unknown job ${job.name}` };
+  }
+}
+
+export async function startContentPipeline() {
+  await queue.upsertJobScheduler(
+    "content-topics",
+    { pattern: "0 */8 * * *" }, // every 8h: top up the topic backlog
+    { name: "content-topics", data: {}, opts: { removeOnComplete: 30, removeOnFail: 15 } },
+  );
+  await queue.upsertJobScheduler(
+    "content-generate",
+    { pattern: "*/10 * * * *" }, // every 10min: drain queued topics into drafts
+    { name: "content-generate", data: {}, opts: { removeOnComplete: 50, removeOnFail: 25 } },
+  );
+
+  new Worker(QUEUE, runJob, {
+    connection: redis,
+    concurrency: 1,
+    lockDuration: 5 * 60_000,
+    stalledInterval: 60_000,
+  });
+  console.log("[content] armed: content-topics@*/8h, content-generate@*/10min");
+}